Retail Management by Dr Sudhir Rajguru MBA 3rd sem

Retail Management by  Dr Sudhir Rajguru MBA 3rd sem

Syllabus

M-321: Retail Management

Unit	Course Description	Sessions
Unit I	Overview of Retailing: Evolution of Indian Retail Industry, Importance of Retailing, Retail Organisation and Retail Formats.	2
Unit II	Research in Retailing and Retail Customer: Retail Research – Importance and Scope, Shopping Behavior of Retail Customers. Retail Buying Process.	3
Unit III	Store Location and Merchandise Management: Retail Store Location Strategies, Store Design and Layout, Visual Merchandising and Atmospherics, Types of Layouts, Visual Merchandising - Role of Visual Merchandise, Visual Merchandising, Techniques- Idea-Oriented Presentation, Style Presentation, Colour Presentation, Price Lining, Vertical Merchandising, Tonnage Merchandising, Fixtures. Exteriors, Interiors.	4
Unit IV	Marketing Strategies for Retailing: Retail Market Strategies, Retail Marketing-Mix Strategies, Retail Pricing Strategies, Retail Promotion Mix.	3
Unit V	Managing Retail Business: Customer Relationship Management, Overview of Human Resource Management in Retail Organisation and Retail.	4
Unit VI	Store Management: Responsibilities of Store Manager, Problem at Retail Centers, Store Record and Accounting System – E.D.I. and barcoding, Material Handling in Stores.	3
Unit VII	Emergence of Organised Retailing: Organised Retailing and Online Retailing in India, Retailing in Rural India, FDI in Retailing, Role of I.T. in Retailing.	3
Unit VIII	Franchising: Franchising in India, Types of Franchising Agreements, Strengths and Weaknesses of Franchising, Key Franchising Agreements in India.	2