Business Communication by Veera Thakur MBA 1st sem

Business Communication by Veera Thakur MBA 1st sem

MB 103: BUSINESS COMMUNICATION

Module I:                                                                                                                             

1) Principles of Communication: Definition, Purposes, Types, Process, Models and Barriers.          

2) Verbal and Non Verbal Communication: Presentation Skills (Planning and Preparation/ Using Visual Aids/Delivery), Individual and Team Presentations, Public Speaking, Listening and Feedback, Body Language                                                                                                                                         

3) Written Communication: Stages of Writing, Composing Business Messages, Preparing Notes, Style, Punctuation, Using Simple Words, Proof Reading.                                                                                 

4) Report Writing: Report Planning, Types of Reports, Developing an Outline, Nature of Headings, Ordering of Points, Logical Sequencing, Graphs, Charts, Executive Summary, List of Illustration, Report Writing. 

Module II:                                                                                                                                

5) Internal Communication: Circulars, Notices, Memos, Agenda and Minutes.                         

6) External Communication: Resume/CV, Using Facsimiles (Fax), Electronic Main, Handling Mail. 

7) Writing Business Letters: Formats, Styles Types – Request, Enquiry, Placing Order, Instruction, Action, Complaint, Adjustment, Sales, Reference, Good News & Bad News, Acknowledgement.      

8)Handling Business Information: Annual Report, House Magazine, Press Release, Press Report.