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Distribution and Retail Management by Dr. Shuvendu Dey
Publisher - SUNRISE PUBLICATIONS
It gives the author great pleasure to present the
first edition of the book on “Distribution and Retail Management”. This book is
written as per the revised syllabus for the teachers and students of management
programmes of various universities and institutes.
Distribution and Retail Management, as a composite
function of marketing focuses on the development of a sound distribution and
retail management strategy, the management of marketing channels, and retail
management in a business organization. Rapid changes in technology, a higher
level of customer orientation, the globalization of business, and increasing
competition have made distribution and retail management critical for the
success of any business enterprise.
This book is primarily aimed at students enrolled for
management programmes. The
objective of the course is to develop an understanding about the role of marketing channels, distribution and retailing. The course is also designed
to prepare students for positions in the retail sector or positions in the
retail divisions of consulting companies. Given its practical orientation, the book will also
be a useful resource to practicing company executives and other professionals
active in the field of distribution and retail management.
It also covers application of technology and
cross-functional integration in the areas of distribution and retail
management. The book presents the complexities involved in managing the third
‘P’ of marketing, namely, place.
At the end, the author would like to acknowledge the contribution of
various sources of academic materials used for writing this book such as
journal articles, web sites, newspaper clippings, books on the subject etc.
1. Introduction to
Entrepreneurship
Meaning, elements, determinants and importance of entrepreneurship and
creative behavior; Entrepreneurship and creative response to the society’s
problems and at work; Dimensions of entrepreneurship: intrapreneurship,
technopreneurship, cultural entrepreneurship, international entrepreneurship, netpreneurship,
ecopreneurship, and social entrepreneurship
2. Entrepreneurship and role
of Business Houses and Family Business in India
Concept of business groups and role of business houses and family
business in India; The contemporary role models in Indian business: their
values, business philosophy and behavioural orientations; Conflict in family
business and its resolution
3. Support Structure for Entrepreneurs
in India: Public and Private
Public
and private system of stimulation, support and sustainability of
entrepreneurship; Requirement, availability and access to finance, marketing
assistance, technology, and industrial accommodation, Role of
industries/entrepreneur’s associations and self-help groups, The concept, role
and functions of business incubators, angel investors, venture capital and
private equity fund
4. Sources of Business ideas
Significance of writing the business plan/project proposal; Contents of
business plan/project proposal; Designing business processes, location, layout,
operation, planning & control; preparation of project report; Project
submission/presentation and appraisal thereof by external agencies, such as
financial/non-financial institutions
5. Mobilising Resources
Mobilizing
resources for start-ups; Accommodation and utilities; Preliminary contracts
with the vendors, suppliers, bankers, principal customers; Contract management;
Basic start-up problems
Dr. Shuvendu Dey
Dept. of Business Administration
Siliguri Institute of Technology
(Techno India Group)
Siliguri, West Bengal
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