Entrepreneurship and Business Management For BBA by Dr. Shuvendu Dey

Entrepreneurship and Business Management For BBA by Dr. Shuvendu Dey

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Entrepreneurship and Business Management For BBA by Dr. Shuvendu Dey
Publisher - SUNRISE PUBLICATIONS

Entrepreneurship is a vital source of change in all facets of society, empowering individuals to seek opportunity where others see insurmountable problems. For the past century, entrepreneurs have created many great enterprises that subsequently led to job creation, improved productivity, increased prosperity, and a higher quality of life. With one-third of the world’s population lacking access to basic amenities like food, shelter and clothing, entrepreneurship can play an important role in finding solutions to these challenges facing civilization.
Entrepreneurial development is the key to economic development of a country, especially developing countries like India. By setting up an enterprise, the entrepreneur not only generates self employment but also ensures creation of job opportunities for others. But, management of an SME or a startup is quite challenging and requires very high level of dedication and use of modern management techniques. This book is a modest attempt at trying to address the concerns of the entrepreneurs of our country.
The book tries to cover the BBA syllabus of different universities. An earnest attempt has been made for presenting various technical aspects in the simplest manner possible.

At the end, the author would like to acknowledge the contribution of various sources of academic materials used for writing this book such as journal articles, web sites, newspaper clippings, books on the subject etc.

1. Introduction to Entrepreneurship 
2. Entrepreneurship and role of Business Houses and Family Business in India 
3. Support Structure for Entrepreneurs in India: Public and Private                          
4. Sources of Business ideas                                                                                             
5. Mobilizing Resources                                                                                                   

Dr. Shuvendu Dey
Dept. of Business Administration
Siliguri Institute of Technology
(Techno India Group)
Siliguri, West Bengal


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Sumit
Sumit
15/11/2022

Best book shop, l received the book in 2 days, and also staff behaviour is excellent.

Rajiv
Rajiv
24/11/2022

Best book shop, l received the book in 2 days, and also staff behaviour is excellent.

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