Entrepreneurship & Project Management by Dr SN Banarjee MBA 3rd sem

Entrepreneurship & Project Management by Dr SN Banarjee MBA 3rd sem

MB 301: ENTREPRENEURSHIP & PROJECT MANAGEMENT

MODULE I: ENTREPRENEURSHIP 

1)      Introduction: Meaning and Concept of Entrepreneurship, Innovation and Entrepreneurship, Contributions of Entrepreneurs to the Society, Risk-Opportunities                         Perspective and Mitigation of Risks.                                                                                                                                                           

2)      Entrepreneurship – An Innovation: Challenges of Innovation, Steps of Innovation Management, Idea Management System, Divergent v/s Convergent Thinking,                     Qualities of a Prospective Entrepreneur.                                                                                                                

3)      Idea Incubation: Factors Determining Competitive Advantage, Market Segment, Blue Ocean Strategy, Industry and Competitor Analysis (Market Structure, Market                Size, Growth Potential), Demand-supply Analysis.                                                                                               

4)      Entrepreneurial Motivation: Design Thinking - Driven Innovation, TRIZ (Theory of Inventive Problem Solving), Achievement Motivation Theory of Entrepreneurship –              Theory of McClelland, Harvesting Strategies.                                                                                 

5)      Information: Government Incentives for Entrepreneurship, Incubation, Acceleration. Funding New Ventures –Bootstrapping, Crowd Sourcing, Angel Investors,                       Government of India’s Efforts at Promoting Entrepreneurship and Innovation – SISI, KVIC, DGFT, SIDBI, Defense and Railways.                                                       

6)      Closing the Window: Sustaining Competitiveness, Maintaining Competitive Advantage, the Changing Role of the Entrepreneur.                                                         

7)      Applications and Project Reports Preparation.                                                                     

MODULE II: PROJECT MANAGEMENT

8)      Definitions of Project and Project Management, Issues and Problems in Project Management, Project Life Cycle - Initiation / Conceptualisation Phase, Planning Phase,             Implementation / Execution Phase, Closure / Termination Phase.                                                                  

9)      Project Feasibility Studies – Pre-Feasibility and Feasibility Studies, Preparation of Detailed Project Report, Technical Appraisal, Economic/Commercial/Financial                       Appraisal including Capital Budgeting Process, Social Cost Benefit Analysis.                                                   

10)    Project Planning – Importance of Project Planning, Steps of Project Planning, Project Scope, Work Breakdown Structure (WBS) and Organisation Breakdown Structure           (OBS), Phased Project Planning.                                                                                                           

11)   Project Scheduling and Costing – Gantt Chart, CPM and PERT Analysis, Identification of the Critical Path and its Significance, Calculation of Floats and Slacks, Crashing,          Time Cost Trade-off Analysis, Project Cost Reduction Methods.                                                                  

12)   Project Monitoring and Control – Role of Project Manager, MIS in Project Monitoring, Project Audit.                                                                                                     

Case Studies with Hands-on Training on MS-Project.